Social Media is one of the easiest and cheapest way to promote any kind of business and a school is no different. Just like a business reaches out to prospective customers, a school can reach out to prospective students and their families.
Popular platforms that can be used are Facebook, YouTube and Instagram and you can use these to target different segments. When compared to the reach of more expensive promotion tools like billboards or tv commercials social media might have been comparatively less before but now when comparing the cost and the amount of people using social media it is way more efficient.
This is a quick read on how to use Facebook, YouTube and Instagram to promote your school.
How to use Facebook?
Facebook is the leading social media platform to promote a business. You can easily reach your target audience here with the sheer number of users on Facebook. Here are few tips:
Make a Group
Communication is key, just because you make a Facebook account and stay idle nothing is going to happen. A group is one of the first things you should do as this will help parents learn more about the school and then directly lead them to your website.
To engage you’ve got to stay active. If the user sees inactivity on a Facebook page with the latest post from around 2 years ago, it’s definitely a buzz kill.
Share frequent posts, images, question with promotion as the main focus.
While making a group and engaging is totally free Facebook ads are a different story. To reach more target audience you have to pay for ads.
However, it’s not much and they’ve got quite a range of tools that can help you.
How to use YouTube?
Usually YouTube isn’t your typical social media platform but because it lets you comment and interact with other users so it can be considered as another platform. Social Media Marketing schools can use this to promote videos of their campus and events that happen all year round.
Show off your campus
This is best platform to show off your campus and its surroundings. Use interesting angles and come up with engaging videos to show the insides of the school. Make the users want to visit the school in person.
Post Interviews with Academic Staff
Interview your faculty and post videos. Ask them about their qualifications, experience at your school and us these testimonials to convince parents.
How to use Instagram?
This platform is quite popular with current generations and the main purpose of a school should be to entice the boomers. However, with that being said it’s not wrong to use Instagram because any marketing is good marketing and students can tell their parents about your school.
Photos, Photos and more Photos
Post photos and engage the audience using stories. The easiest way to reach to the younger generation is to use them. Use social media influencers in your campus to create content and campaigns.
Use a Hashtag
Instagram works with hashtags and you won’t pop up on the explore page if you don’t use the appropriate hashtags.
If you are new to this don’t start with all 3 because you will get overwhelmed. Start with one platform and then master it before moving to another. It takes time to build a base, slowly but surely.